Everyone can suffer from a serious infection that can only be treated with antimicrobials. For the year 2019, it was estimated that 1.27 million human deaths were attributable to bacterial antimicrobial resistance (AMR) (Murray et al., 2022). Hence, it is essential to preserve the efficacy of antimicrobials.
Although AMR is a natural phenomenon, its spread has been exacerbated by the misuse of antimicrobials. This situation does not only concerns human medicine, but also the foodproduction sector, which is responsible for a large part of the global antimicrobial use (PhamDuc et al., 2019). Moreover, AMR can transfer between animals, humans, food and the environment. Thus, all animal health actors (veterinarians, para-veterinarians, pharmacists, farmers, employees of food-production industries or pharmaceutical companies, etc.) have a role to play to ensure antimicrobials are used responsibly.
In this context, the FAO Regional Office for Asia and the Pacific (RAP) is launching a social media contest with the overall aim to support awareness-raising on the AMR issue. This contest is meant to give a voice to all those individuals in the food and agriculture sector who are either impacted by AMR or acting at their level to prevent and control the emergence and spread of AMR.
How to participate?
1. You must be on Twitter or Facebook with a public profile (unprotected tweets or public posts).
2. Create a short video where you describe your AMR Story. The video must:
a. Last between 15 seconds and 2 minutes and 20 seconds.
b. Be in English or with English subtitles.
3. Post your short video on Twitter or Facebook using #AMRStoryChallenge (see eligibility criteria below).
More details please download concept note here: https://www.fao.org/3/cc2165en/cc2165en.pdf